
An exercise in hard edged minimalism combined with subtle features to get users eyes on as much of the clients work as possible. For example, the Project Overview employs a custom designed grid which fluidly resizes the thumbnails and the space between them. The result is an Overview that looks as if it was designed for your screen no matter which ratio or size it's in. Individual Project pages load each work sample in ratio to the user's browser size, thus removing clutter and literally treating the browser as a frame rather than a window. On the flipside, watch out for the random GIF easter eggs.





"Touch the future of magazines". A digital new stand, subscribers pay £7 a month to gain access to an incredible selection of arts, fashion and culture magazines, via a desktop app or iPad. The business model is awesome, but innovation where it counts is unfortunately nowhere to be found. My designs on the Desktop App were terribly implemented (working with the client's in-house developers), and many really useful UX and functionality ideas were ignored and after a year, still not implemented. So much more could have been done here. It's a lost opportunity considering the calibre of the content. I'm showing the site as I think the visual identity and UI is worth showing.

Uli Schröberl, who has been taking good care of Sweden based label WeSC's online communications, asked me to help out by designing a few of the pages on wesc.com. I took care of the WeActivist overview and profiles as well as the image and video gallery pages, which you can check out in the screencast above.

Creative Review commissioned Digital Club for their Creative Future bursary programme. We decided to make a video for one of my tracks. The 3D was done entirely by Thomas Traum, while the idea and art direction was a collaboration between us. Highlight was getting this blogged by Kanye West :-) Click the title to read the article and watch an interview of us.

Rankin's epic documentation project in which he photographed 1416 people in Autumn 2009. Check out the retrospective, or watch Jarvis Cocker show you how to shoot like Rankin, then upload your own in the ‘Rankin by You’ section. Try out the AJAX powered filter in the Live Shoot section. Developed by Benoit Vinay. Please note: since the first version was made, it's been updated by other designers, and not in a good way. Check out the HD screencast instead.

Damien Hirst's shop, Other Criteria, works with artists to make limited editions and multiples, t-shirts, jewellery, photographs, posters, prints and books. Art Direction by Marc Kremers and Thomas Traum while at Digital Club. Coding by Radovan Scasascia.

More Soon is the online portfolio of Carl ‘He’s so hot right now’ Burgess. The site employs a subtly sophisticated grid based on image ratio to maximise the intensity of his work. The user interface was stripped back to almost nothing, you literally navigate via the content.

Nokia E71
Hi-ReS! and Wieden+Kennedy commissioned Digital Club and Uli Schöberl to create an interactive experience for the site of their flagship phone the E71. Users could create a 'Beautiful Message' to send to there friends or upload to the gallery, either by typing, or by gesture (recorded via microphone and video.) As the site is down, I'm only able to show this aspect and not how one shares the recorded video.

Sony Bravia
The brief: build interactive, ambient toys showcasing the qualities of Bravia as seen in the Like.No.Other Campaign. Flash and Papervision 3D coding by Carlos Ullola. Commissioned by Dare Digital. Art Direction and Audio Design by Marc Kremers and Thomas Traum while at Digital Club. The site is now offline.

Build
The online portfolio of Build. We attempted to make a site that felt super tactile, crafted and minimal, just like the clients work. Users where able to save favourite works and print them out as a bespoke PDF reference sheet straight from the site. Created by me and Thomas Traum while at Digtial Club. Coding by Electronest.com. The site has since been updated.

Advanced Beauty is video art project by Universal Everything that curated a group of video artists, animators and programmers to create a coherent family of works, all existing in the same white space. My submission was of a DVD melting into a painterly, abstract oblivion.

Our creative response to the trillions of images available on Google Image Search. Tumblr and ffffound were’nt even born yet when we started this curatorial image blog in 2005. Finding is Creating, JPG ‘til we Die! A project by myself and Thomas Traum.

PicturesFromTheDailyMail.com does what it says on the tin. Carl Burgess of More Soon asked me to design this great curatorial project for him. I also took care of the logo, which subverts the iconic logo into something which would displease many a Midlands housewife. We also embedded and used the same fonts as in the actual newspaper.

Vegas Gallery is a contemporary art gallery situated in the heart of East London. An attempt was made to create an identity that utilised super generic typefaces and components while still coming across as unusual and even discretely sensual.

Minivegas is an Amsterdam based studio working in an inspired combination of film, animation and cutting edge creative technology for agencies, musicians and events around the world. They wanted to show their portfolio effortlessly and elegantly on PC and iPad. The site is kind of like a Star Trek interface, where every element has a button action, and has that deskinned, chromeless look about it (no borders, or spaces between elements). We also created the corporate identity. The "M" is actually comprised of 2 vertical strokes and back and forward slashes, a note to their programmatic angle to creativity as well as to the neon tubings of Vegas.

(See the newer version here). Minivegas is a technology driven, creativity lead multidisciplinary studio based in London, LA and Amsterdam. The idea for the UI was "Business in the front, party in the back". The front shows the work, but the can be hidden to reveal a video game in which you can shoot staff and Stephen Hawking. Coding by Mr. Doob. Art Direction, design and music production done by myself and Thomas Traum while at Digital Club.